Blog

How to prevent heel slippage through butterfly lacing

We are regularly asked by customers why they have worn small holes inside the back of the heel area in their shoes.  Well apart from those who may have prised their shoes off with the use of their other foot, which I am sure we have all been guilty of, it is usually down to…
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Running with dogs: how everyone can get the most out of it

Running with dogs has now become more popular than ever. Whilst well organised canicross events have taken place for many years, especially on the continent, here in the UK and in East Anglia, there are several clubs which not only put on some super events, but are run by people with a wealth of experience…
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Shin splints: Your questions answered

A number of things can cause this nasty condition (pain and tenderness along the Tibia anywhere from above the ankle joint to just below the knee). However, and from a runner’s perspective, it is more often than not brought on by people building their mileage up too quickly or perhaps doing a form of exercise…
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Neil Featherby: Running legends of the past can teach us so much

“That was really hard” - a comment I have heard from several runners who I advise during the last couple of weeks. Whilst this year has most certainly not followed the usual pattern for any of us, in running terms this is a time of year when winter work starts and that of course means after a…
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Neil Featherby: Running goals and how to ensure your motivation survives

    I regularly talk about motivation and what lies behind a person’s drive and determination to achieve their goals. What with the current Covid situation and basically so many things being put on hold, retaining motivation really is so very important. Earlier this week my other half Steph had to put together a video…
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Dark Matter

Dark matter... Don’t let the dark stop you from running this time of year. It can seem a bit daunting but stay alert and follow this advice and there’s no reason you can’t keep clocking up the miles long after the sun sets… Avoid loud music Listening to music can help get the bloody pumping…
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Neil Featherby: The amazing story of Cecil Taylor’s record books

The programme front cover from the Norwich City Sports Club event at the Nest in 1911 Picture: Sportlink. As I write this week’s column, we have already had more than 125 people signed up for the Sportlink Athletics Norfolk Smile 1 mile challenge which, of course, has also led to many of the entrants asking…
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The Virtual SMile

How fast can you run a mile? With the launch of the Sportlink Mile - The Virtual Smile (sponsored by Cool Camper Graphics and On) you have the chance to find out… and you could be in with a chance of winning part of a prize pot of ÂŁ1,000. It doesn’t matter if you can…
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Neil Featherby: Why it can be so frustrating being a running coach

Matthew Robinson, during one of his ultra runs. Picture: Matthew Robinson I have to say Mark’s column last week did make me smile with regards to his 26.2 miler of the previous weekend having ran with Alison, his wife the full way during her Virtual London Marathon. Since Conkergate (for those who regularly read the…
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We’re delighted to say our Taverham Superstore is once again open to the public

We are still also offering a Click & Collect service for Online and Telephone orders - please call 01603 868606 to book a time slot. Free Royal Mail 2nd Class Signed for delivery, Next Day delivery (£8.95) and 1st Class Signed for delivery (£5.00) can also be selected.  Please also note that Gait Analysis is also available upon an appointment in-store whilst virtual gait analysis appointments are also available upon request by emailing sales@sportlink.co.uk or calling 01603 868606.  Gift Vouchers unfortunately are not redeemable online but can be used by calling the shop on 01603 868606. For any advice feel free to contact the shop via phone, email sales@sportlink.co.uk or through our social media.  PLEASE NOTE due to new government regulations we are no longer able to accept returned shoes that have been worn outside (even for a gentle mile). Online sales can be returned providing they have not been worn for use other than just having been tried on indoors. In terms of clothing, all we ask is that the item is in its original unworn and unwashed condition with any packaging or tags. This does not include trying the item on, but just as long on as you don't stain with makeup or deodorant, etc. Please note that any refunds via Royal Mail post or home deliveries will be subject to a £5.00 restocking fee. This does not apply to click and collect orders. Here at Sportlink the well-being of our customers, our suppliers and our staff is our absolute priority, and you can be assured that health and safety is of the utmost importance to our company. For delivery and returns information during this time visit our delivery details page. Please read our Covid-19 Safety Policy before continuing.