Our Taverham Superstore is currently closed to customers due to coronavirus restrictions.

However, we are very much open as a click and collect or delivery service so make sure you check out our online store

Our Sportlink Superheroes will be out on the road able to deliver directly to your door for free within a 10-mile radius of our Taverham Superstore. Royal Mail recorded delivery will be used for any orders outside of this.

Make sure you follow us on Facebook and Instagram and keep your eyes peeled for our New Year sale - coming soon!

Keep running, keep positive and keep safe.


Since 1994




Welcome to Sportlink Running & Fitness. Please feel free to browse our website to find out more.


Discover the bond and relationship which exists between Neil and his dogs in the short film 'Running with Dogs' by Blanc Creative



It’s time to get that SMile On again
It’s back… The Sportlink Virtual Mile, SM
Shoe review: True Motion Nevos
Beautifully cushioned, contoured and stable, the n



Outstanding service in these most difficult of times!
Really simple telephone ordering and a home delivery on a Sunday! Cannot ask for anymore than that. Thanks to Neil and the team at SportLink, keep up the good work

Charles Martyn Bowen

Placed my order today and new running shoes arrived a few hours later. Quality shoes and excellent service especially in these strange times. Well done Sportslink!!

Kevin Powles

Knowledgeable staff, wide range of shoes, great price and quick delivery.

David Povall

Absolutely fantastic service...after much advice and shoe choices (thanx to home delivery service during isolation) I now have a new pair of runners.. I thank all of the have given me first class customer care...I was recommended you guys by word of mouth and a glowing rep...and I will now pass this on to others. ..thanks again at this tricky ol've nailed it????

Sam Morrison

Fantastic service even over the lockdown. Friendly, efficient and new shoes straight to your door! Really good price too. It's made me a very happy man.

James Bishop

Thanks for the delivery of our new shoes , hubby and I can keep our #running up now . Really quick service ordered Friday , arrived Monday morning. Brilliant ????

Nikki Butters Hambling

Just wanted to let you know we have had such great feedback about your staff & the service you have provided from numerous members of our running club & Gym members!
They are all so pleased with their new running shoes & encouraging others to come to you, so thank you!

Maria Smith Stradbroke Swim & Fitness Centre Everyone Active

Really great service from Kathryn this morning. I'm totally new to running, was made to feel so welcome and came away with what feels like the perfect pair of running shoes. Would definitely recommend this shop

Ann Nicholls

Massive thank you to Laura for spending a good while with me sorting out some proper running shoes. I took them out for my Week 3 Run 2 on Sunday morning and the Muzuno Waverider 2.0 where brilliant. I was a little nervous going and getting my gait looked at, but the brief stint on the running machine everything​ was sorted. Can't wait to get my next pair in several hundred miles.

Simon Anderson

Massive thanks to Katherine for all the help she gave me yesterday, she spent ages finding the right pair of trainers for me, and made me feel so at ease! Thoroughly recommend and will most definitely be back! Plus I'm a little in love with my new trainers

Becky Carter

I love everyone at Sportlink. Great service as always. I first found them last year, got my dream pair of trainers but they have now done over 1000 miles. So, I popped in this afternoon and got myself some lovely new ones. Thanks for a great service as always, even though you were rammed and rushed off your feet xxx

Lisa Perkins

Brilliant service. Neil listened, did a gait analysis, listened more, and brought out heaps of shoes for me to try on for a short jog outside the shop. I haven't had a chance to try the shoes yet, but I am confident I left with my best option and I will be buying all my future trainers from Sport Link! -- meeting the dogs was a nice bonus too, and thanks for sticking around on your day off, Neil: much appreciated. Jennifer

Guenevere Bone

First visit this morning for some new running shoes (we have relocated so used somewhere local up North when we lived there)! Super impressed by the detailed analysis of my walk and run, and was given a variety of different shoes to try as well as an explanation of the differences between each pair. The staff are clearly incredibly knowledgeable, and passionate about running. I can't wait to get out there and run now! Thank you

Lizzie Burrill

Thank you to Karen for your patience and help today. A review of my old trainers, numerous runs on the treadmill and lots of trying on I finally settled on another trusty pair of Brooks. Amazing customer service. Thank you.

Ms Lucy Peterkin

Lovely shiny new marathon shoes from Sportlink Taverham. The best customer service was followed up with a beautiful sunset as I stepped out of the shop. If you're a runner or thinking about getting in to running then head down to see the team for expert advice!

Myles Hague


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We’re delighted to say our Taverham Superstore is once again open to the public

We are still also offering a Click & Collect service for Online and Telephone orders - please call 01603 868606 to book a time slot. Free Royal Mail 2nd Class Signed for delivery, Next Day delivery (£8.95) and 1st Class Signed for delivery (£5.00) can also be selected.  Please also note that Gait Analysis is also available upon an appointment in-store whilst virtual gait analysis appointments are also available upon request by emailing or calling 01603 868606.  Gift Vouchers unfortunately are not redeemable online but can be used by calling the shop on 01603 868606. For any advice feel free to contact the shop via phone, email or through our social media.  PLEASE NOTE due to new government regulations we are no longer able to accept returned shoes that have been worn outside (even for a gentle mile). Online sales can be returned providing they have not been worn for use other than just having been tried on indoors. In terms of clothing, all we ask is that the item is in its original unworn and unwashed condition with any packaging or tags. This does not include trying the item on, but just as long on as you don't stain with makeup or deodorant, etc. Please note that any refunds via Royal Mail post or home deliveries will be subject to a £5.00 restocking fee. This does not apply to click and collect orders. Here at Sportlink the well-being of our customers, our suppliers and our staff is our absolute priority, and you can be assured that health and safety is of the utmost importance to our company. For delivery and returns information during this time visit our delivery details page. Please read our Covid-19 Safety Policy before continuing.