Since 1994


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Welcome to Sportlink Running & Fitness. Please feel free to browse our website to find out more.


Discover the bond and relationship which exists between Neil and his dogs in the short film 'Running with Dogs' by Blanc Creative




Neil Featherby: The experts have their say on how far youngsters should be running
The 1st anniversary of Norwich Junior Parkrun ta
We regularly feature one of the Sportlink team f



Outstanding service in these most difficult of times!
Really simple telephone ordering and a home delivery on a Sunday! Cannot ask for anymore than that. Thanks to Neil and the team at SportLink, keep up the good work

Charles Martyn Bowen

Placed my order today and new running shoes arrived a few hours later. Quality shoes and excellent service especially in these strange times. Well done Sportslink!!

Kevin Powles

Knowledgeable staff, wide range of shoes, great price and quick delivery.

David Povall

Absolutely fantastic service...after much advice and shoe choices (thanx to home delivery service during isolation) I now have a new pair of runners.. I thank all of the have given me first class customer care...I was recommended you guys by word of mouth and a glowing rep...and I will now pass this on to others. ..thanks again at this tricky ol've nailed it????

Sam Morrison

Fantastic service even over the lockdown. Friendly, efficient and new shoes straight to your door! Really good price too. It's made me a very happy man.

James Bishop

Thanks for the delivery of our new shoes , hubby and I can keep our #running up now . Really quick service ordered Friday , arrived Monday morning. Brilliant ????

Nikki Butters Hambling

Just wanted to let you know we have had such great feedback about your staff & the service you have provided from numerous members of our running club & Gym members!
They are all so pleased with their new running shoes & encouraging others to come to you, so thank you!

Maria Smith Stradbroke Swim & Fitness Centre Everyone Active

Really great service from Kathryn this morning. I'm totally new to running, was made to feel so welcome and came away with what feels like the perfect pair of running shoes. Would definitely recommend this shop

Ann Nicholls

Massive thank you to Laura for spending a good while with me sorting out some proper running shoes. I took them out for my Week 3 Run 2 on Sunday morning and the Muzuno Waverider 2.0 where brilliant. I was a little nervous going and getting my gait looked at, but the brief stint on the running machine everything​ was sorted. Can't wait to get my next pair in several hundred miles.

Simon Anderson

Massive thanks to Katherine for all the help she gave me yesterday, she spent ages finding the right pair of trainers for me, and made me feel so at ease! Thoroughly recommend and will most definitely be back! Plus I'm a little in love with my new trainers

Becky Carter

I love everyone at Sportlink. Great service as always. I first found them last year, got my dream pair of trainers but they have now done over 1000 miles. So, I popped in this afternoon and got myself some lovely new ones. Thanks for a great service as always, even though you were rammed and rushed off your feet xxx

Lisa Perkins

Brilliant service. Neil listened, did a gait analysis, listened more, and brought out heaps of shoes for me to try on for a short jog outside the shop. I haven't had a chance to try the shoes yet, but I am confident I left with my best option and I will be buying all my future trainers from Sport Link! -- meeting the dogs was a nice bonus too, and thanks for sticking around on your day off, Neil: much appreciated. Jennifer

Guenevere Bone

First visit this morning for some new running shoes (we have relocated so used somewhere local up North when we lived there)! Super impressed by the detailed analysis of my walk and run, and was given a variety of different shoes to try as well as an explanation of the differences between each pair. The staff are clearly incredibly knowledgeable, and passionate about running. I can't wait to get out there and run now! Thank you

Lizzie Burrill

Thank you to Karen for your patience and help today. A review of my old trainers, numerous runs on the treadmill and lots of trying on I finally settled on another trusty pair of Brooks. Amazing customer service. Thank you.

Ms Lucy Peterkin

Lovely shiny new marathon shoes from Sportlink Taverham. The best customer service was followed up with a beautiful sunset as I stepped out of the shop. If you're a runner or thinking about getting in to running then head down to see the team for expert advice!

Myles Hague


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