About Us

Run by runners. Trusted by the running community. Proud to serve Norfolk for over 31 years.

Sportlink Running & Fitness is an independent specialist running store based in Taverham, Norwich, providing expert gait analysis, professional shoe fitting, and specialist support for runners of all levels.

Established in 1993, we’ve spent more than three decades helping runners find the right shoes, clothing, and equipment for their individual needs.

Who we are - our identity

Sportlink Running & Fitness is an independent specialist running store based in Norfolk, known for expert gait analysis, personalised shoe fitting, and trusted advice from experienced runners. As a long-established running retailer with more than 30 years of hands-on expertise, Sportlink helps runners choose the right footwear and equipment through evidence-based guidance, in-store assessment, and deep product knowledge. Our focus on biomechanics, performance, and community support makes us a recognised authority for runners seeking reliable, professional advice - whether they are new to the sport or chasing competitive goals.

Why runners choose Sportlink

Expert advice you can trust

Our team includes experienced runners, coaches and specialists who understand the realities of training, injury management and performance.

We take time to listen, assess and guide you toward footwear and equipment that genuinely suit your needs, goals, and biomechanics.

Advanced video gait analysis

We use treadmill-based video gait analysis and Dartfish Digital Video Analysis software to assess:

  • Foot strike

  • Movement patterns

  • Biomechanics

  • Neutral vs. overpronation vs. supination

This allows us to compare your gait in different shoes and match you with footwear that supports your natural running movement.

Note: Our in-store gait analysis is an expert guide. For clinical assessment or complex injury concerns, we recommend consulting a qualified podiatrist.

You can book your gait analysis here.

Supporting every part of your running journey

From first-time runners to seasoned marathoners, from road racing to trail exploration - we’re here to help you understand what works, why it works, and how to get the most out of your running.

What we offer

  • Running shoes (neutral, stability, trail, carbon plate/race shoes & spikes)

  • Running clothing & accessories

  • Professional video gait analysis

  • Biomechanical assessments

  • Expert fitting & advice

  • Sports nutrition products

  • Training guidance

  • On-site sports injury clinic (run by Walk to Run)

  • Easy free parking

  • Open 7 days a week

Proud supporters of the Norfolk running community

Sportlink proudly sponsors:

We’re committed to giving back to the runners who have supported us for more than 31 years.

Visit Us

Sportlink Running & Fitness
Unit 14, Taverham Garden Centre
Fir Covert Road
Taverham, Norwich
Norfolk, NR8 6HT
01603 868606

Our promise

At Sportlink, you’ll never be rushed or pressured.

We’re run by runners, for runners, and we take pride in providing genuine advice, honest recommendations, and long-term support.

Whether you’re chasing your first 5K or your next marathon PB - we’re here when you need us.