How to choose the right running shoes in 2026: Expert advice from Sportlink

Choosing the right running shoes in 2026 has never been more important - or more confusing.

With new foams, carbon plates, hybrids, stability systems and an ever-growing list of brands, runners are often overwhelmed before they even get started.

That’s why we spoke to Sportlink Store Manager, Mark Thorpe, one of the most respected running-shoe experts in Norfolk and East Anglia.

With a wealth of experience fitting thousands of runners, Mark breaks down the real fundamentals behind choosing the perfect shoe - whether you’re new to running or training for your next marathon.

1. Comfort is still king 

According to Mark, the most advanced shoe in the world means nothing if it doesn’t feel good on your foot:

“The most important thing when you’re buying a running shoe is that it’s comfortable. If anyone ever says a shoe doesn’t feel right, I tell them to take it off immediately.”

Running shoes in 2026 come with exciting new technologies - nitrogen-infused foams, carbon plates, rocker systems, super-critical midsoles - but none of that matters if the shoe feels wrong.

A shoe should feel:

• Comfortable immediately
• Secure around the heel and midfoot
• Free from rubbing or pressure points
• Naturally aligned with how you move

If you’re unsure after a few steps, it’s not the right shoe.

2. Try before you buy - never buy blind

Mark strongly advises against ordering shoes online without trying them:

“Every foot is different. Every shoe feels different. The only way to know is to get a few pairs on your feet and feel the difference.”

This is why visiting a specialist store like Sportlink matters.

In-store, you can:

• Try multiple shoes from different brands
• Compare fit, width, support, and cushioning
• Jog in them to gauge real comfort
• Receive guidance from trained staff
• Understand why one shoe suits your foot but another doesn’t

Buying blind online often leads to injuries, discomfort and wasted money.

3. Start with a stable daily trainer

If you’re new to running - perhaps beginning a Couch to 5K - Mark recommends keeping things simple:

“When you’re starting out, a nice stable daily trainer is going to work for you. It might not be the most exciting shoe, but it will be the one that supports you best.”

A good everyday running shoe should offer:

• Consistent cushioning
• Reliable stability
• Durable outsole
• Neutral or light-support structure
• Comfort over both short and long distances

This is the foundation of your journey.

4. Add more shoes only when you’re ready

As your running progresses, your shoe rotation can grow:

Tempo shoe

• For faster training sessions
• More responsive foams
• Slightly firmer ride
• Lightweight design

Race shoe

• For 5K to marathon PBs
• Often carbon plated
• Super-responsive foam
• Maximises speed and energy return

But - and this is key - these shoes come later.

“Don’t go for anything fancy until you need it. Build your foundation first.”

5. Support vs neutral: Choose what your foot needs

Many runners overthink stability. Mark’s approach is simple:

If you overpronate, a light-support shoe may help

If you don’t, stay neutral

If you’re unsure, ask a specialist to check your gait

Trying shoes side-by-side makes the difference instantly obvious.

6. Why visiting Sportlink makes a difference

Sportlink isn’t just a store - it’s run by runners, coaches and experts who genuinely understand how a shoe should feel for each individual.

When you visit, you can expect:

• A friendly chat about your running background and goals
• A curated selection of shoes brought down for you
• The chance to compare multiple models
• Unbiased advice across all major brands
• Experienced eyes checking alignment, comfort and fit

The goal is simple: to help you find the shoe that lets you enjoy running more.

7. Final takeaway: The best shoe is the one that fits YOU

The running shoe world is evolving fast - but the fundamentals haven’t changed.

Comfort first.

Fit second.

Technology third.

Whether you’re taking your first steps or aiming for new race goals, choosing the right running shoe sets the foundation for everything that follows.

If you want personalised, expert advice, Mark Thorpe and the Sportlink team are ready to help you find your perfect pair.

FAQs: Choosing running shoes in 2026

What’s the best running shoe for beginners?

A stable, cushioned daily trainer - whichever feels most comfortable on your foot.

Do I need a carbon plate?

Not until you’re consistently doing tempo or speed work. Build your base first.

How often should I replace running shoes?

Typically every 300–500 miles, depending on mileage, gait, and surface.

Can Sportlink help choose the right shoe?

Yes - personalised fitting is what Sportlink is known for across Norfolk and East Anglia.

Visit Sportlink today

If you’re ready to find the perfect running shoe for your 2026 goals, the Sportlink experts are here to guide you every step of the way.

Sportlink - run by runners, for runners. Specialist shoes combined with honest advice.