Category Archives: Uncategorised

How to tackle the West Highland Way

It was during the first lockdown in May 2020 that boredom inspired many people to try something new; many of those people began to run, including myself.  Growing up in a competitive family perhaps drove me away from getting into running earlier due to the successful career of my dad, Dave, knowing I would never…
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Pete Johnson: The life of a wildcard

Back in time, before Christmas and pre-lockdown three, at Sportlink we set up a challenge to our customers.  Run a mile as fast as you can, a classic distance. The four-minute barrier broken by Sir Roger Bannister at Iffley road Oxford in May 6th, 1954, just a few months after my birth.  Well, the response…
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How to prevent heel slippage through butterfly lacing

We are regularly asked by customers why they have worn small holes inside the back of the heel area in their shoes.  Well apart from those who may have prised their shoes off with the use of their other foot, which I am sure we have all been guilty of, it is usually down to…
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Running with dogs: how everyone can get the most out of it

Running with dogs has now become more popular than ever. Whilst well organised canicross events have taken place for many years, especially on the continent, here in the UK and in East Anglia, there are several clubs which not only put on some super events, but are run by people with a wealth of experience…
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Shin splints: Your questions answered

A number of things can cause this nasty condition (pain and tenderness along the Tibia anywhere from above the ankle joint to just below the knee). However, and from a runner’s perspective, it is more often than not brought on by people building their mileage up too quickly or perhaps doing a form of exercise…
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Neil Featherby: Running legends of the past can teach us so much

“That was really hard” - a comment I have heard from several runners who I advise during the last couple of weeks. Whilst this year has most certainly not followed the usual pattern for any of us, in running terms this is a time of year when winter work starts and that of course means after a…
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Neil Featherby: Running goals and how to ensure your motivation survives

    I regularly talk about motivation and what lies behind a person’s drive and determination to achieve their goals. What with the current Covid situation and basically so many things being put on hold, retaining motivation really is so very important. Earlier this week my other half Steph had to put together a video…
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Neil Featherby: The amazing story of Cecil Taylor’s record books

The programme front cover from the Norwich City Sports Club event at the Nest in 1911 Picture: Sportlink. As I write this week’s column, we have already had more than 125 people signed up for the Sportlink Athletics Norfolk Smile 1 mile challenge which, of course, has also led to many of the entrants asking…
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Neil Featherby: The importance of wearing good running shoes for running.

Whilst wearing good quality running shoes do not cure injuries, they certainly do help to reduce the risk of impact injuries associated with running particularly with those who are new to this very popular past time. More people than ever are now taking up running particularly at this current time which has seen people of…
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Neil Featherby: How a busy mum fits running around her life

Kathryn with son Joe after running The Breckland 10K and Children’s Fun Run. Picture: Kathryn Hammond I must start this week’s column with a big well done to all those people who completed their Virtual London Marathon challenge last Sunday. While I was out running with my dogs and friends, we saw several people running…
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We’re delighted to say our Taverham Superstore is once again open to the public

We are still also offering a Click & Collect service for Online and Telephone orders - please call 01603 868606 to book a time slot. Free Royal Mail 2nd Class Signed for delivery, Next Day delivery (£8.95) and 1st Class Signed for delivery (£5.00) can also be selected.  Please also note that Gait Analysis is also available upon an appointment in-store whilst virtual gait analysis appointments are also available upon request by emailing sales@sportlink.co.uk or calling 01603 868606.  Gift Vouchers unfortunately are not redeemable online but can be used by calling the shop on 01603 868606. For any advice feel free to contact the shop via phone, email sales@sportlink.co.uk or through our social media.  PLEASE NOTE due to new government regulations we are no longer able to accept returned shoes that have been worn outside (even for a gentle mile). Online sales can be returned providing they have not been worn for use other than just having been tried on indoors. In terms of clothing, all we ask is that the item is in its original unworn and unwashed condition with any packaging or tags. This does not include trying the item on, but just as long on as you don't stain with makeup or deodorant, etc. Please note that any refunds via Royal Mail post or home deliveries will be subject to a £5.00 restocking fee. This does not apply to click and collect orders. Here at Sportlink the well-being of our customers, our suppliers and our staff is our absolute priority, and you can be assured that health and safety is of the utmost importance to our company. For delivery and returns information during this time visit our delivery details page. Please read our Covid-19 Safety Policy before continuing.